![]() Getting ranked in top results specifically when someone searched on YP.ca not on Google (or other search engines). This is the important part to keep in mind. The idea with this Priority Placement service is to get your business listed at the top of a specific category and/or keyword search on YP.ca. They offer a number of different options for businesses (which I will not get into, but you can go beyond just YP listings with their business services), as you can see by the screenshot below:įor the purposes of the discussion here we will focus on comparing two different aspects that most small businesses are approached on: Catered for mainly small, local businesses, YP’s goal seems to be to become a digital marketing provider to get more visitors and calls going to local businesses who use their services. With their business services they’ve basically become an online marketing agency of sorts. They’ve basically evolved into an online listing directory that you can find here: (they’ve also added sub-categories for dining, grocery, etc). With the phone book becoming outdated Yellow Pages has made a transition into the digital world. ![]() They offered advertising listings for businesses you pay for the size, position and features of ad you wanted. They were big, clunky books full of local numbers both business and personal. YP’s Transition to Digitalįor those of you that may not remember (not sure how many readers wouldn’t) but Yellow Pages used to provide printed phone books. Simply a point of view due to increasing amount of questions that come up regarding this topic. NOTE: this is in no way promoted by, or intended to bash Yellow Pages. Before we get into more detail let’s go over a quick overview of YP and why they’re reaching out to small businesses. These are often misinterpreted as Google results, as opposed to Yellow Pages search categories. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results. This is a question that comes up often when I talk to small businesses about their online marketing efforts. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages.
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